Are you ready to rock, Super Bowl fans? The one and only Rihanna is taking the stage as the Apple Music halftime act and it’s gonna be a wild ride! After famously declining the chance to headline the halftime show in 2019 in support of Colin Kaepernick, Ri is back and better than ever. She’s been busy building her beauty empire, Fenty Beauty, into a $2.8 billion behemoth, not to mention launching her lingerie brand Savage X Fenty, and giving birth to her first child.
Until Rihanna tells us the name of that child, I will continue to refer to him as lil pon de replay.
— lil pon de replay (@beekayny_) February 7, 2023
But music is in her soul, and she’s ready to get back on stage and show off what she’s got. And yes, you heard that right, she’s doing it all for free! That’s right, the Super Bowl halftime show is a stage that all A-list performers dream of, and the exposure to a massive audience is worth it’s weight in gold. Just ask Lady Gaga, whose album and song sales skyrocketed 1000% after her performance in 2017.
This year, the number of viewers is expected to top 192 million, and we bet they’re all excited to see what Rihanna has in store. She already has nearly 250 million followers on Twitter and Instagram, so this is her chance to reconnect with her fans after a few years away from the music scene. And it’s not just about the music, her cosmetics and lingerie brands are also getting in on the fun, with limited edition “game day” lines that include football-themed sweats, lipsticks, and even a ball-shaped makeup sponge.
Obsessed with Rihanna’s #SuperBowl sponge. National Fenty League pic.twitter.com/zB0yA5gJUE
— Grace Hoy (@gracehoy) February 7, 2023
Rihanna is hands-on with every aspect of her projects, and the Super Bowl performance is no exception. She’s involved in every detail, from the lighting to the choreography, and she wants to make sure everything is perfect. “If it flops or flies, my name has to stand by that,” she mentioned at a press conference.
The Super Bowl halftime show is a big production, and it’s not cheap, but the NFL and Apple Music are expected to foot the bill for this one. As for whether Rihanna is putting any of her own money into the performance, her representative declined to comment.
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